E-COMMERCE & MARKETING CONSULTANTS
Scaling brands through performance marketing
What We Do
Gear Labs are your go-to e-commerce & marketing consultants.
We have extensive experience optimising the omni-channel marketing strategies of cycling, action & motorsports brands.
We group our services into Acquisition, Retention, Engagement and Creative.
Who We Work With
While our experience is rooted within Cycling, Automotive and Action Sports, our approach, processes and technologies are beneficial to a broad spectrum of industries.
We are proud to be recognised partners of industry leading platforms including Ometria, Klayvio and Yotpo, ensuring we stay at the forefront of platform developments, and keep our clients ahead of the curve.
About Us
With over twenty five years combined experience, Gear Labs founders, Jeff and Ollie, bring a wealth of knowledge, contacts and enthusiasm to progressive businesses.
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Driven by a passion for cycling, motorsport and technology, over the past 13+ years Jeff has led multichannel marketing strategies for world-class automotive, cycling, finance and insurance companies. An expert in performance marketing, measurement, analytics and omni-channel customer acquisition, Jeff has delivered success to brands including Nissan, Volkswagen Group, RAC, Sigma Sports, Garmin and Cannondale. As a keen gravel cyclist and accomplished runner, Jeff’s appreciation for the outdoors helps to keep sustainability at the forefront of Gear Labs’ values.
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A true fan of all things that move, Ollie is a seasoned mountain biker, avid motorcyclist, coffee aficionado and motorsport enthusiast. With over 10 years’ marketing experience, Ollie has a diverse skill set, managing everything from customer data platforms to creative campaigns, brand partnerships and events. Specialising in complex customer journeys Ollie has led countless projects with industry-leading brands including the likes of Wahoo, Specialized, Salomon, SRAM and ENVE.
Throughout our careers we’ve had the opportunity to work with a range of leading brands including:
Work With Us
We're not a traditional marketing agency – and that's our strength.
Our boutique consultancy thrives on the power of being a small, dynamic team. We don’t work to predefined processes. We utilise technology to efficiently deliver impactful projects, adapting our methods to align with your brand’s identity, values and objectives.
Whether you're looking for a comprehensive marketing campaign or targeted consulting on specific aspects, our holistic approach will resonate with your audiences and drive real results.
To kick things off and ensure the right solution for your business, we follow these 3 simple steps:
Discovery Call
Marketing Audit
Tailored Proposal