E-COMMERCE & MARKETING CONSULTANTS

Scaling brands through performance marketing

What We Do

Gear Labs are your go-to e-commerce & marketing consultants.

We have extensive experience optimising the omni-channel marketing strategies of progressive brands in the adventure markets.

We group our services into Acquisition, Retention, Engagement and Creative.

  Retention  

  Creative   

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Yotpo Partner
Trustpilot partner

Who We Work With

While our experience is rooted within the cycling, automotive and adventure industries, our approach, processes and technologies have allowed us to support a broad spectrum of brands.

We are proud to be recognised partners of industry leading platforms including Ometria, Klayvio and Yotpo, ensuring we stay at the forefront of platform developments, and keep our clients ahead of the curve.

  • "From strategic planning to high performance campaigns, Gear Labs have supported our in-house team to help deliver industry-leading marketing activity. The team are experienced, knowledgeable and easy to work with. Highly recommend."

    Sigma Sports
    Ian Whittingham, Founder

  • "Throughout my 13 years in the industry, I have grown my business organically and never felt the necessity to engage any marketing teams, until now. Gear Labs are the only people I wholeheartedly trust to handle this task."

    Spanner & Spoke
    Howard Wagstaff, Owner

  • "Klaviyo Partners are known for delivering exceptional customer value, and we're so pleased to have Gear Labs championing the importance of retention marketing using the platform."

    Klayvio
    James White, Director of Partnerships

About Us

With over twenty five years combined experience, Gear Labs founders, Jeff and Ollie, bring a wealth of knowledge, contacts and enthusiasm to progressive businesses.

Black and white photograph of Jeff Mainwood
  • Driven by a passion for cycling, motorsport and technology, over the past 13+ years Jeff has led multichannel marketing strategies for world-class automotive, cycling, finance and insurance companies. An expert in performance marketing, measurement, analytics and omni-channel customer acquisition, Jeff has delivered success to brands including Nissan, Volkswagen Group, RAC, Sigma Sports, Garmin and Cannondale. As a keen gravel cyclist and accomplished runner, Jeff’s appreciation for the outdoors helps to keep sustainability at the forefront of Gear Labs’ values.

Ollie Boulton
  • A true fan of all things that move, Ollie is a seasoned mountain biker, avid motorcyclist, coffee aficionado and motorsport enthusiast. With over 10 years’ marketing experience, Ollie has a diverse skill set, managing everything from customer data platforms to creative campaigns, brand partnerships and events. Specialising in complex customer journeys Ollie has led countless projects with industry-leading brands including the likes of Wahoo, Specialized, Salomon, SRAM and ENVE.

Throughout our careers we’ve had the opportunity to work with a range of leading brands including:

Work With Us

We're not a traditional marketing agency – and that's our strength.

Our boutique consultancy thrives on the power of being a small, dynamic team. We don’t work to predefined processes. We utilise technology to efficiently deliver impactful projects, adapting our methods to align with your brand’s identity, values and objectives.

Whether you're looking for a comprehensive marketing campaign or targeted consulting on specific aspects, our holistic approach will resonate with your audiences and drive real results.

To kick things off and ensure the right solution for your business, we follow these 3 simple steps:

  1. Discovery Call

  2. Marketing Audit

  3. Tailored Proposal

If you’d like to learn more about Gear Labs, discuss solutions for your business, or just grab a coffee, please get in touch