Experts in TV Advertising

Experts in TV Advertising

We help brands reach up to 88% of UK adults across premium ad placements including Sky Sports, ITV & TNT Sports.

Reach sports fans with TV & VOD Advertising

"The game has changed for sports brands advertising on TV. There’s never been a more exciting time to reach fans. Powerful platforms like Sky AdSmart and the Sky Media Sports Marketplace, along with ITV's new addressable capabilities, have completely transformed the landscape.”

Jeff Mainwood
Director of Advertising & Sponsorships at Gear Labs

Be seen across the leading broadcasters and VOD platforms

Opportunities for businesses across video & TV

Free Consultation

Arrange a free consultation with Gear Labs, we’ll help you understand the opportunity and considerations for bringing your campaign to life.

Campaign Planning

We'll delve deep into understanding your ideal customer profile, their behaviours, and preferred platforms.

Media Buying

Ensuring your ads are shown to the most relevant audience segments based on demographics, interests, and behaviour.

Effect Measurement

Reporting & insight on campaign performance, with views, visits, and conversions – keeping track of progress and success.

Looking for support getting your brand on TV?
Or are you looking to take your existing video campaigns to the next gear?

Book Free Consultation

Recent Campaigns

Sigma Sports | Tour de France 2025

Nationwide TV campaign for leading cycling retailer, Sigma Sports. Targeting viewers of the 2025 Tour de France on ITV and TNT Sports channels.

Creative: Sigma Sports In-house
Clearance: Gear Labs
Media Planning: Gear Labs
Media Buying: Gear Labs

COROS | Push Your Possible

Campaign for sports technology brand, COROS. Targeting runners across the UK and featuring multiple Olympic Gold Medalist and World Champion, Jakob Ingebrigsten.

Creative: COROS In-house
Media Planning: Gear Labs
Media Buying: Gear Labs

Gear Labs is a trusted choice for managing your TV advertising thanks to our proven expertise and industry recognition. We’re both Clearcast and Thinkbox accredited, holding a distinction in Clearcast’s partner exam, ensuring your campaigns are compliant, effective, and strategically sound.

With over a decade of experience working with sports and outdoor brands, we know how to connect your message with the right audience and maximise your brand’s impact on screen.

Why work with Gear Labs?

Book Free Consultation

New to TV Advertising and have a question?

We’ve broken down the most commonly asked questions we receive from new to TV advertisers. If you’d like to discuss opportunities further or have additional questions please arrange a free consultation.

A: It’s different for every business; but three key reasons would be:
1) There is no marketing channel that builds trust with your audience quite like TV advertising.
2) You can achieve an instant impact with your target audience, grabbing their attention and being able to tell your story with high quality visuals and audio.
3) It’s brilliant value; with a lower barrier to entry than you might think and smart planning it’s possible to launch a successful campaign for under £10,000.
A: It’s true that viewing habits are changing, and for advertisers like you this is brilliant news. Broadcast TV (or Linear TV as it is known) is the place to be for live events; think cultural moments and sporting occasions. When it comes to reaching audiences at a time that suits them, Broadcaster VOD (like ITV X and All 4) are perfect for getting your brand seen by a more tailored audience.
A: YouTube often forms a major part of our media plans for clients, especially when there’s a strong correlation between niche content opportunities and a demographic that are particularly active on the platform. We help advertisers get the most out of YouTube, especially when it comes to planning the right audiences and content opportunities.
A: All adverts need to comply with regulations set out by local authorities, (The Advertising Standards Authority in the U.K.), that’s true if you’re running ads online, on TV or even at your local kids football club. TV broadcasters need to protect their audiences, and their licence to broadcast; as a result, TV adverts go through a “clearance” process. This is something that Gear Labs helps advertisers with and it’s important to consider this when planning upcoming campaigns. Luckily we can simplify the process for your internal teams – saving time and money when it comes to the production of your advert.
A: Plan ahead… It often means you’ll be able to get the best deals when it comes to media and it also means you’ll have a well considered creative that ticks all your objectives. Think about the content you already have… By utilising content you already have and repurposing this into your advert content where you can, it’s likely you’ll be able to invest the budget saved on production back into your media plan – in turn this will get your advert in front of more people and may even mean we can negotiate an even stronger rate from the broadcasters for you.