Strategic Race Day Activations: Maximising Running Event Sponsorships

So, you've signed the cheque, your logo is on the race t-shirt, and you're officially a sponsor of the big running event. Job done, right? Hold your finish-line beer! Just having your name associated with a race is only half the marathon. The real opportunity to connect with hundreds, maybe thousands, of passionate runners happens on race day itself. This is where strategic activation comes in – turning passive sponsorship into active engagement and measurable results.