Back for its fifth year, 12 Hours of May by Albion Cycling is more than just a ride — it’s a celebration of time well spent outdoors. The idea is simple yet inspiring: spend 12 hours outside in one go, with elapsed time — not ride time — being the only requirement.

Gear Labs were tasked to explore cycling opportunities at Goodwood, conduct some in-depth market research, investigating key opportunities for Goodwood and how their infrastructure and existing communities could be best utilised for the cycling world.

We love to see two industries that we’re passionate about collaborating, and even more so when we supported the partnership!

Gear Labs were brought in at the beginning of Carburettor Coffee’s growth phase, to support and ensure success during the ongoing expansion. We helped identify their target audiences, conduct competitor analysis, hone in on the brands USPs, and draw out a full stack marketing plan covering everything from CRM implementation to digital advertising strategies.

Dès Vu has been an interesting client for us, it’s been an opportunity to expand our experience into other into new audiences and product type, honing the art of converting highly engaged followers into loyal customers. 

Gear Labs have been working with COROS on their Push Your Possible campaign. Raising brand awareness across the UK through META and Youtube.

Early on in the building of Gear Labs, we wanted to support a cause that was important to us as a company. As mountain bikers, enduro motorcyclists, and trail runners, partnering with Trash Free Trails made a lot of sense to us.

Running on the rise! Gear Labs joined Strava for their Year In Sport trend report presentation for 2024.